We are fortunate to have some excellent SUP retailers in New Zealand; specialist shops who really know their subject, and have a wide range of boards and accessories to choose from. All the retailers listed here fall into this category. However, we’re sure that there are plenty more good shops out there, so if you own a SUP shop, or know of a shop that we haven’t listed here, please use the form at the end of the page to tell us about it.

We will shortly be updating this page to make it a searchable map, so you can find your nearest SUP stockist.

Please note that the shops in green are sponsors of NZSUP, and we are very grateful for their support. Click here for more information on how to become a sponsor/corporate member of NZSUP.


Tutukaka Surf Sports Marina Road,Tutukaka,Northland 09-434 4135 email website
Northland Paddleboarding 2 Marsden Place Kerikeri ,Northland 027 777 1035 email website
Paddleboard Shop Whangarei Riverside Drive Marina,Riverside Drive,Whangarei,Northland 09 438 2248 email website

Auckland Area

NZ Boardstore 5 Raymond Street,Pt Chevalier,Auckland 09-815 0683 email website
WSP 75 Barrys Point Road, Takapuna, Auckland 09 486 7739 email website
SUP Shed 196 Centreway Road, Orewa 09 426 7873 email website
Underground Skate 306 Hibiscus Coast Highway , Orewa 09 427 9552 email website
Ultimate Surf 121 Rosedale Rd,Pinehill,Albany,Auckland 09-476 7000 email website
Fergs Kayaks Tamaki Drive,Orakei,Auckland 09-529 2230 email website
The Board Shop 49 Barrys Point Rd,Takapuna,Auckland 09-486 6650 email website
SUP Centre 19 Mahuru Street,Newmarket,Auckland 09 520 6699 email website

Waikato, Bay of Plenty, Coromandel

Pedal & Paddle 703 Port Road,Whangamata,Coromandel 07 865 8096 email website
Raglan Kitesurfing 5 Wainui Road,Raglan,Waikato 07 8258402 email website

Waikato, Bay of Plenty, Coromandel

Beach Street Surf Shop 39 Beach Street, Fitzroy, New Plymouth 06-758 0400 email website
Vertigo Surf 605 Surf highway 45, Oakura, Taranaki 06 752 7363 email website

;Lower North Island

Wind Warrior Kitesports 1 Thomas Place,Foxton,Manawatu 06 363 5642 email website
Ocean Outfitters 5 Marina View, Mana,Wellington 04-233 2444 email website
Fergs Kayaks Shed 6,Queens Wharf,Wellington 04-499 8898 email website
Wild Winds 36 Customhouse Quay,Wellington 04-473 3458 email website

South Island

Groundswell 2/1030 Ferry Rd,Woolston,Christchurch 03-384 5086 email website
Water-cooled Sports Ltd 9 Kitchener St,Dunedin,Otago 03 479 2206 email website
Kitesurf Nelson The Sands,623 Rocks Rd,Nelson 03-548 5958 email website
NZ Shred 19 Shotover Street,Queenstown 03 442 6311 email website


Do you own or know about a SUP shop that we have not listed here – if so, please tell us about it! (What we mean by a SUP shop is a bricks-and-mortar retailer with regular opening hours, that stocks at least a couple of different brands of SUP, a reasonable range of accessories, and has good knowledge of the sport.)